A little bit about me. I head up the in-house Creative Studio for the biggest creative platform on the planet. We’re a multidisciplinary team on a mission to earn YouTube’s place in culture through work that people like, comment and share. Previously I spent a decade as a Creative Director at Creative Lab helping invent Google’s future and communicating its innovations and ideals. Before that I was at Wieden + Kennedy with my former partner-in-crime Tom Seymour, specialising in projects beyond advertising. And I set out at Jam Design & Communication experimenting with how the two disciplines work together. I trained as a product and furniture designer and still love to get my hands dirty making things. I’m also a proud father of two, I’m a twin, I’m half-Italian half-Spanish, I run, I lift, I live next door to the Queen (RIP), and I’m in The Guinness Book of Records (details on request).
Switching Lanes | Yoodle Content | 2024
This Is Running | Yoodle Content | 2024
Add The Beatles | Times Square | 2023
Add The Beatles | Campaign | 2023
Playground | Campaign | 2023
Edition | Content Series | 2023
#BRITsUnseen | Campaign | 2022
She Makes YouTube | Campaign | 2022
Where Creativity Grows | Campaign | 2021
Let's Not Go Back | Campaign | 2021
WebXR | Apps, Film | 2021
Look to Speak | App, Film | 2020
Futureproof | Graphic | 2020
After The Start | Film | 2019
Digital Wellbeing Experiments | Apps, Film | 2019
D&AD Wood Pencil
WomenWill | Film | 2019
NSynth Super | Product, Film | 2018
D&AD Yellow Pencil, ADC Silver & Bronze, Clio Silver, FWA Of The Day
iPhone People Talking Pixel | Animation Series | 2018
D&AD Wood Pencils, ADC Silver
InfoHub | Film | 2017
Assembly of Youth | Installation, Film | 2015
D&AD Yellow & Graphite Pencil
Jacquard | Integrated | 2015
Cannes Lion Grand Prix, D&AD Graphite & Wood Pencil, Design Museum Beazley Designs of the Year
DevArt | Exhibition, Website | 2014
Lovies & Webbys Gold, FWA & Awwwards Of The Day
WebLab | Exhibition, Website | 2012
Cannes Lion Silver & Bronze, Lovies & Webbys Gold, FWA & Awwwards Site Of The Month, SXSW Winner, Cooper Hewitt Museum Permanent Collection (SketchBot)
Gulp | Animation | 2011
Cannes Lion Bronze, Ciclope Gold, Creative Circle Silver, BAA Winner, Guinness World Record
OneDotZero | Identity, Installation | 2010
MediaGuardian Innovation Award Winner, Design Museum Brit Insurance Awards
Future A-Z 2109 | Installation | 2010
Cannes Lion Bronze
The Chair That Grows | Art | 2007
Sold at Bonhams, Knightsbridge
Whatever | Furniture | 2006
Designboom Awards Finalist, NSR Sold Worldwide